Simplify Your Marketing Strategy
Expert marketing and advertising advice for small businesses and agencies.
Simplify Your Marketing Strategy
Expert marketing and advertising advice for small businesses and agencies.
The M2 Philosophy
The M2 Philosophy
Simply put, M2 stands for Motivation and Monetization. Over the last 30 years, 100% of the businesses I have worked with have wanted to motivate a consumer to do something and monetize that action somehow. Although books and professionals will give businesses suggestions around “branding” or “educating” the consumer, for most small to mid-sized businesses, it comes down to a business ROI on their media spend, and that isn’t that easy, given the current media landscape.
This motivated me to establish M2 Media Consulting and create the M2 System. I aim to leverage my 30 years of experience with major media firms and local enterprises to create an accessible, unbiased system that any business can implement to enhance sales and advertising effectiveness.