What is the book about?
23.2% of the 5.16 million small businesses launched in 2024 in the United States will fail in the first year, and 65.3% of the 34,752,434 small businesses in the U.S. will fail in the first ten years, so this book is a must-read for every single one of them!
After a successful media career that spans over 30 years and encompasses experience in all the major media companies, including print, radio, TV, and a digital-focused advertising agency, I want to expose everything I’ve learned that most small businesses are unaware of to help cut the failure rate in half ultimately.
Small Business Marketing Secrets Exposed reveals traditional media outlets in a way that only someone who has worked at the organizations can. It pulls back the curtain on print, TV, radio, outdoor advertising, events, and all primary digital tactics currently being used. It has tips and tricks for maximizing small business budgets, even when limited.
Small Business Marketing Secrets Exposed aims to assist all media companies, agencies, and small businesses in understanding the marketing landscape. It also provides a straightforward system and measurement recommendations to enhance campaign results by effectively executing campaigns, even amid today’s fragmented consumer media consumption challenges.
After working closely with hundreds of small businesses, nothing is more rewarding than seeing someone’s dream come true. Small business ownership is not easy, particularly with today's numerous challenges. I hope this book will help more companies succeed and foster a better understanding of an industry that isn’t always very transparent.