The M2 system is critical for every business, whether they know it or not. The most successful businesses all use something like this; I am just defining it and explaining how to use it.
Define your business positioning. What is your unique positioning in the marketplace?
Defining your current customers by cleaning and then leveraging a business CRM to isolate the current customer demographics and psychographics (ideally, new, returning, and one-and-done customers) is critical.
Create your website and establish an SEO cadence aligned with the targeted audience personas.
Identify your most profitable persona.
Develop a tailored “creative first” strategy for reaching, engaging with, and driving verified conversions to that core persona. Additionally, it's crucial to establish motivators and key insights into why current customers engage.
Develop a media plan focused on where the target consumer interacts with media. Many options are available, so choosing the right partners is crucial for success.
To get the seventh step along with an 11-page article breaking out each step, just click on the link below.
The M2 system may appear very simple and straightforward. However, I assure you that nearly 99% of the clients I've worked with have overlooked critical elements or nuances of this plan, which have impacted them in various ways. This is why investing a little money to ensure your business has a clear understanding of its customer base and solid alignment on its media strategy from an unbiased source can produce one of the best returns on investment a business can make.
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